Why Customers Want to Get to Know YOU.
Other content creation agencies focus their efforts on showcasing your products and services.
At Reel Content, we focus on telling your unique story as a small business owner.
You may be wondering why our approach is so different. The answer is simple. Your customers want to know you.
Customers are more likely to remain loyal to companies that they feel a personal connection to. Over 80% of customers agree that their loyalty is driven by likeability and trust. (Rare)
Well, what’s the best way to get people to like and trust you? Let them get to know you, of course!
Telling your story—piece by piece
You may be thinking: okay, let my customers get to know me. But how do I do that?
First, you have to let us get to know you. And it’s as easy as a conversation.
We’ll interview you about your history, how you came to be in business, and the challenges you’ve faced along the way. Our staff know how to ask thoughtful questions that achieve informative, engaging answers.
We use the material from the initial interview to tell your story in short video segments. We’re skilled in choosing clips that tell your story in the most engaging way possible. We post these tidbit-sized videos periodically over a long period of time.
Our videos are short enough to hold the attention of social media users. And they’re interesting enough to keep them coming back for more.
It’s this unique process that makes Reel Content so affordable—and so effective.
Over time your customers will get to know the real you. Most importantly, existing customers will feel a strengthened connection to your brand.
What about new customers?
Growing your business is important. Every business hopes that their social media will reach new customers. Luckily, Reel Content’s unique strategy is proven to do that as well.
So why do we say that retaining existing customers is the most important?
Well, here are the facts.
On average, loyal customers are worth up to 10 times more than their first purchase. (Marketing Tech Blog)
A 5% increase in customer retention can lead to a 75% increase in profitability. (Bain & Company)
61% of small- to medium-sized businesses reported that half of their revenue comes from repeat customers. (InMoment)
The probability of selling to an existing customer is 60-70%, compared to 5-20% for a new customer. (Altfeld)
61% of loyal customers will go out of their way to support their preferred businesses. 60% will make more frequent purchases. (InMoment)
77% of customers say they have remained loyal to a certain brand for more than ten years. (InMoment)
It’s clear that loyal customers are an essential part of any successful business. And, as stated earlier, that loyalty is driven primarily by likeability and trust.
So what are you waiting for?
Sharing your story is the best way to improve likeability and trustworthiness. Improving in these areas is the best way to keep loyal customers.
Reel Content is experienced in telling the stories of local business owners. We tell these stories through vibrant video content. And we make this content for a fraction of the cost of other content management services.
For only $299 a month, why not give Reel Content a try? We offer a free one-month trial period with guaranteed results. And you can cancel anytime.
Reel Content is ready to show you the difference between good content and great content. Great content is the kind that gets great results.
If you’re a local business owner, let’s get reel and connect today.
Trust me: you’ll be thankful you did.
