Why Small Businesses Should Be Blogging
Blogs get indexed by search engines, which this is a valuable way to get free traffic to your website.
Search engines like Google and Bing scan blogs and index them, which means they will rank highly in search results. This is a simple way to get free traffic to your site, and it can convert into sales too!
People buy from brands they trust and trust is built through transparency and authenticity.
If you’re looking to build trust and loyalty with your customers, blogging is a great place to start. People buy from brands they trust. Trust is built through experience, communication, and authenticity.
It’s also a great way to educate your customers in a way that doesn’t seem pushy. Blogging provides a relaxed setting for them to learn and appreciate aspects of your business.
A great example of this is how we shared the sustainable efforts of local businesses in this previous Locate Local blog. This is information that is important because it relates to customer values.
Blogging allows you to share your expertise and walk potential customers through the process of purchasing from you in an authentic way that doesn’t feel forced or fake.
Blogging will allow you to see what content is popular, useful, and relevant.
One of the most useful benefits of blogging is that you can see what works and what doesn’t.
When you publish a post, check out the stats at the bottom of your page. You will be able to see how many people viewed it, how many times it was shared on social media, and if people are actually reading it.
This data will give you an idea of what kind of content works best for your audience, which can help shape future posts.
Blogging can help you understand what your customers need and what people are missing in your industry.
You can find out what you need to be doing differently to stand out, whether it’s a service or a product change. 
Blogging allows you to see what is working for other companies in your industry and learn from them by reading their content.
Small businesses should have blogs to create valuable content and engage with their customers.
Blogging creates valuable content that helps to improve social media presence. With a blog, you make it easy to create and add new content to your website.
Most companies need more than just basic information about themselves to attract new customers and an updated blog does this.
A well-written blog has something new and interesting written every week, which will keep people coming back for more!
Blogging helps engage with customers and share some tips and information they otherwise may not have known.
It also provides a valuable opportunity to relate to your customers and be more accessible to them and their needs.
There are many valuable opportunities that come with creating and upkeeping a blog for your business.
Increased social media content, interaction, traffic and overall likeability all come along too. And that’s why YOU, as a business owner, should start your own blog.
We support and encourage the visibility of local businesses like yours on our Locate Local platform. If you haven’t already, feel free to add your business or get in contact with us if you’d love to share your story with us.
