Why use video instead of static images
In 2022, the average person will spend 100 minutes per day watching online video content. What’s your video-first plan for your business?
Video taking over the internet
This is good for your brand because consumers are more likely to engage with video content than any other type of content. Because it’s so engaging, video content is also much more likely to be shared on social media than any other type of content. It’s a win-win for both you and your customers.
For example, one Hubspot case study found that consumers who watched a demo video were 144% more likely to make a purchase than those who didn’t watch anything at all! Video marketing doesn’t just improve sales either; it can help increase retention rates as well by as much as 95%!
Reuse and Recycle
As you’ve seen, there are so many types of video content, so there are a lot of ways to use them for your business.
You can use them for:
- Tutorials
- Interviews
- Explainer videos
- Product demos and walk-throughs
- Testimonials and reviews
And you can use these in:
- Your website
- Email campaigns
- Social media
Improves ROI
You know that video is more efficient and cost effective than traditional marketing. You’ve probably heard “video is the most powerful way to evoke emotions online.” And you’re likely convinced that video drives conversions and boosts engagement.
But why?
It boils down to this: with so much content out there, people want a better media experience — they want more information in less time presented in an engaging format.
The key question is what makes one piece of content better than another? What makes someone engage with your content instead of skipping past it?
Enhances User Experience
Videos engage the user more effectively than other forms of content. People enjoy watching video and are more willing to watch a video online than read a text-based description. In fact, customers will spend 88% more time on your website if there is video content available.
Video is more likely to be shared by viewers. Video has far higher reach than static posts, with 92% of consumers sharing videos with their peers (Social Media Today). Imagine how many people might potentially visit your website when a user shares it with his or her friends!
The brain remembers information better through video. When both sight and sound are present, people remember about 80% of the information presented in a video; however, that number decreases to only 20% when users read text-only content (Hubspot). Make sure you’re giving your visitors the best opportunity to remember you!
Websites that use videos frequently receive links back from other sites. It’s no secret that search engines like Google love fresh content, so if websites link back to yours because they have enjoyed your videos, this helps raise your rankings in search engine results pages (SERPs) – meaning you can get even more visitors.
Drives More Traffic to Your Website
We know that creating good content is an integral part of a digital marketing strategy. However you choose to create that content, whether it be in the form of video or images with text, one thing is clear: content needs to be sharable
In recent years video has been shared more than any other type of content, making it a highly-valuable resource for your business online. When you post videos on social media and other platforms online, they’re more likely to be shared and liked by those who view them. Your videos are easily shareable by those who find them interesting and relevant which will help drive traffic back to your website!
Gives You a Competitive Edge
Know that if you aren’t using video yet, you’re behind the curve. As people become more comfortable with watching videos online, companies are starting to realize that video is actually just a better way to communicate. It’s a more personal medium than text; studies show humans are visual creatures who process information best visually; and it’s simply more engaging than written content (though even more so when combined with text!).
We get it: there are plenty of reasons why you might not be creating videos. But companies who don’t use them as part of their marketing strategy will inevitably fall behind as more competitors focus on this visual medium.
