You’re Spending Too Much on Social Media

Whether you manage your business’s social media yourself or pay someone to do it, it can cost a lot. 

Social media management takes a lot of money, patience and most importantly, time. 

So you hired a social media manager to make it easier on yourself? There’s still a chance that you’re spending too much money.

Your social media can impact your business in a major way.

Social media is important for your business and deserves your attention. It’s one of the most powerful tools available to reach an audience and generate sales. 

But it isn’t one-size-fits-all. 

The tools and strategy behind each platform needs to be tailored to the purpose of each individual profile (or business page). Those purposes are different from brand to brand, and person to person. 

There is no perfect strategy that will guarantee you thousands of followers or views. But with time and effort, social media will generate more traffic and make you more money!

Social Media Managers are not always the best solution for your marketing needs.

Social Media Managers charge a LOT of money. Agencies like WebFX charge at least $1800/month to manage your Facebook and Instagram. 

For small businesses, that isn’t realistic.

You also need to consider: 

  • Is what they’re posting authentic to your brand? 
  • Is what they’re posting adding to your brand story?
  • Is the messaging in line with your brand?
  • Does it accurately represent your brand? Or are they posting things like a hot dog on international hot dog day for your production company?

It’s important those who have hired a Social Media Manager are asking the right questions. 

  • Is each post or campaign tailored around the individual needs of your audience? 
  • Is this generic content? 
  • Are they doing everything they possibly can with their existing resources? 
  • Are they using the right strategies to maximize results? 
  • Is your business being prioritized? 
  • If not, then what are they doing to be worth that $1800/month?

A sign you aren’t happy with your current Social Media Management is the fact that you’re reading this right now. You’re not getting the results you want from your social media manager, so you’re not happy with their work.

It’s possible to run your social media yourself.

If you have a lot of free time or are very, very, good at time management. Social media also isn’t as simple as posting consistently with whatever content you have available. 

Say you want to post a minimum of 4 times a week for a year to stay consistent with your audience. That means you’re going to need to have 208 videos/images/reels either done and ready to post ahead of time or filmed daily for that entire year. 

That takes a lot of time, and doesn’t include actually running your business!

There is also the matter of educating yourself on social media best practices so that you can achieve your goals. There are a lot of tools available that can make managing social media accounts easier. 

Websites like Hootsuite allow businesses to schedule posts and monitor their analytics in one place instead of having multiple accounts open at once.

You also need to consider what your plan is in regards to responding to daily comments, DMs, and other engagements. 

It’s important to know what works best for different industries to create content that will resonate with your audience. Make sure you’re watching what works and course-correcting when something doesn’t.

All these hours are being spent just trying to keep up with the latest trends and keeping every single account updated. Again, that’s a lot of work when you’re already running your dream business.

If you manage your social media yourself, there are a few things that might be causing problems:

  • Your content isn’t the greatest. If your posts aren’t generating strong reactions from the audience, something might be wrong. That could be the way you’re presenting yourself or how you’re targeting your audience.
  • Your target audience is too broad. This makes it hard to reach your audience through Facebook Ads and Promoted Tweets. You need to make sure you’re not trying to target too many different types of people.

Ultimately, with so many different platforms and so many ways to use them, it can be hard to know where to start. If nothing else, remember that social media is about connecting with people–and if you’re spending too much money on social media, then maybe it’s time for some new strategies. 

We can help!

Reel Content is dedicated to helping businesses present themselves in an affordable and practical way. If you’re interested in learning more about how we can help your brand succeed online, get in touch with us today!

We support and encourage the visibility of local businesses like yours on our Locate Local platform. If you haven’t already, feel free to add your business or contact us if you’d love to share your story with us.